Page speed plays a major role in how users experience your website and how search engines rank it. A slow-loading website increases bounce rates, lowers conversions, and hurts SEO performance.
The good news? HubSpot CMS is built with performance in mind. With the right setup and optimizations, your HubSpot website can load quickly and meet Google’s Core Web Vitals standards.
In this guide, we’ll explain why page speed matters, what slows HubSpot sites down, and how to fix it properly.
Google considers page speed and user experience as ranking factors. Faster websites:
Rank better in search results
Keep users engaged longer
Improve conversion rates
Reduce bounce rates
Even a one-second delay in load time can significantly impact user behavior.
HubSpot CMS includes several performance optimizations by default:
Global Content Delivery Network (CDN)
Automatic image optimization
Built-in caching
Minified CSS and JavaScript
Secure, optimized hosting
These features give HubSpot CMS a strong foundation for speed without relying on third-party plugins.
Despite its performance-friendly architecture, HubSpot websites can slow down due to:
Large or unoptimized images
Excessive custom CSS or JavaScript
Too many third-party tracking scripts
Poorly built custom modules
Heavy fonts and animations
Identifying and fixing these issues is essential for better page speed.
Always upload images in the correct size and format. Use modern formats like WebP and avoid oversized images that slow page loading.
Marketing tools, chat widgets, and analytics scripts can significantly affect speed. Remove unused scripts and load essential ones asynchronously.
Avoid unnecessary code. Remove unused CSS, minimize JavaScript files, and only load scripts on pages where they’re needed.
Well-built HubSpot modules should be clean, reusable, and performance-focused. Poorly coded modules are one of the most common causes of slow HubSpot websites.
Limit the number of font families and weights. Preload critical fonts and avoid loading fonts that aren’t used across the site.
Lazy loading delays the loading of images and videos until users scroll to them, improving initial page load time and Core Web Vitals.
Improving page speed directly affects:
Largest Contentful Paint (LCP)
First Input Delay (FID)
Cumulative Layout Shift (CLS)
HubSpot CMS supports optimization for all three, making it easier to meet Google’s performance benchmarks.
| Feature | HubSpot CMS | WordPress |
|---|---|---|
| Built-in CDN | Yes | Plugin-based |
| Image optimization | Automatic | Plugin-based |
| Plugin dependency | None | High |
| Hosting optimization | Built-in | Varies |
| Security impact | Low | Higher |
HubSpot CMS eliminates the need for multiple speed optimization plugins commonly required in WordPress.
Use these tools to monitor performance:
Google PageSpeed Insights
Google Lighthouse
Google Search Console
GTmetrix
Regular testing helps maintain long-term performance.
As a HubSpot Solutions Partner, HubStack Solutions helps businesses:
Optimize HubSpot CMS performance
Improve Core Web Vitals
Build fast, scalable custom modules
Maintain long-term website speed
Our focus is not just better speed scores, but better user experience and conversions.
Improving page speed on HubSpot CMS doesn’t require shortcuts or risky plugins. With clean code, smart design decisions, and proper optimization, HubSpot CMS can deliver fast, reliable performance.
A faster website means better SEO, happier users, and higher conversions—and HubSpot CMS makes it achievable.