Improving Page Speed on HubSpot CMS: Simple Fixes That Make Your Website Load Faster

Improving Page Speed on HubSpot CMS

Page speed plays a major role in how users experience your website and how search engines rank it. A slow-loading website increases bounce rates, lowers conversions, and hurts SEO performance.

The good news? HubSpot CMS is built with performance in mind. With the right setup and optimizations, your HubSpot website can load quickly and meet Google’s Core Web Vitals standards.

In this guide, we’ll explain why page speed matters, what slows HubSpot sites down, and how to fix it properly.

Why Page Speed Matters for SEO

Google considers page speed and user experience as ranking factors. Faster websites:

• Rank better in search results

• Keep users engaged longer

• Improve conversion rates

• Reduce bounce rates

Even a one-second delay in load time can significantly impact user behavior.

Built-In Performance Features of HubSpot CMS

HubSpot CMS includes several performance optimizations by default:

• Global Content Delivery Network (CDN)

• Automatic image optimization

• Built-in caching

• Minified CSS and JavaScript

• Secure, optimized hosting

These features give HubSpot CMS a strong foundation for speed without relying on third-party plugins.

Common Reasons HubSpot Websites Become Slow

Despite its performance-friendly architecture, HubSpot websites can slow down due to:

• Large or unoptimized images

• Excessive custom CSS or JavaScript

• Too many third-party tracking scripts

• Poorly built custom modules

• Heavy fonts and animations

Identifying and fixing these issues is essential for better page speed.

Proven Ways to Improve Page Speed on HubSpot CMS

1. Optimize Images

Always upload images in the correct size and format. Use modern formats like WebP and avoid oversized images that slow page loading.

2. Reduce Third-Party Scripts

Marketing tools, chat widgets, and analytics scripts can significantly affect speed. Remove unused scripts and load essential ones asynchronously.

3. Clean Up CSS and JavaScript

Avoid unnecessary code. Remove unused CSS, minimize JavaScript files, and only load scripts on pages where they’re needed.

4. Use Lightweight Custom Modules

Well-built HubSpot modules should be clean, reusable, and performance-focused. Poorly coded modules are one of the most common causes of slow HubSpot websites.

5. Optimize Fonts

Limit the number of font families and weights. Preload critical fonts and avoid loading fonts that aren’t used across the site.

6. Enable Lazy Loading

Lazy loading delays the loading of images and videos until users scroll to them, improving initial page load time and Core Web Vitals.

Page Speed and Core Web Vitals

Improving page speed directly affects:

• Largest Contentful Paint (LCP)

• First Input Delay (FID)

• Cumulative Layout Shift (CLS)

HubSpot CMS supports optimization for all three, making it easier to meet Google’s performance benchmarks.

HubSpot CMS vs WordPress: Page Speed Comparison

HubSpot CMS eliminates the need for multiple speed optimization plugins commonly required in WordPress.

Measuring Page Speed on HubSpot CMS

Use these tools to monitor performance:

• Google PageSpeed Insights

• Google Lighthouse

• Google Search Console

• GTmetrix

Regular testing helps maintain long-term performance.

Why HubStack Solutions Recommends HubSpot CMS

As a HubSpot Solutions Partner, HubStack Solutions helps businesses:

• Optimize HubSpot CMS performance

• Improve Core Web Vitals

• Build fast, scalable custom modules

• Maintain long-term website speed

Our focus is not just better speed scores, but better user experience and conversions.

Final Thoughts

Improving page speed on HubSpot CMS doesn’t require shortcuts or risky plugins. With clean code, smart design decisions, and proper optimization, HubSpot CMS can deliver fast, reliable performance.

A faster website means better SEO, happier users, and higher conversions—and HubSpot CMS makes it achievable.