Migrating your website to HubSpot CMS brings immense benefits—integrated CRM, marketing automation, personalized content, and analytics. However, the transition from platforms like WordPress or Joomla can come with unexpected challenges.
At HubStack Solutions, we help businesses navigate these challenges, ensuring a smooth migration that preserves SEO, functionality, and leads.
Before we dive into challenges, it’s important to understand why companies migrate:
Integrated marketing & sales: All-in-one platform with CRM, email, and analytics
Smart content & personalization: Deliver tailored experiences to visitors
Conversion-focused templates: Optimize landing pages and CTAs
Better reporting: Unified analytics for tracking ROI
While the advantages are clear, migration requires careful planning to avoid pitfalls.
Challenge: Losing organic traffic due to broken URLs, missing meta data, or poor redirects.
Solution:
Map all old URLs to new HubSpot CMS URLs using 301 redirects
Ensure meta titles, descriptions, and headings (H1/H2) are migrated
Maintain sitemap and submit it to Google Search Console
Monitor traffic post-launch to catch any ranking drops
Challenge: Large volumes of blog posts, media files, and pages can get lost or misformatted during migration.
Solution:
Perform a full content audit before migrating
Use HubSpot CMS bulk import tools for blogs and pages
Clean up unnecessary or duplicate content during migration
Check internal links and media references after import
Challenge: Existing forms, CTAs, and automation workflows may not transfer seamlessly.
Solution:
Recreate forms and CTAs in HubSpot CMS
Map automation workflows from previous platforms to HubSpot
Test forms and email workflows before going live
Use HubSpot CRM integration to track leads in real-time
Challenge: WordPress themes or custom designs may not directly translate to HubSpot CMS templates.
Solution:
Choose HubSpot CMS templates that match your brand identity
Use drag-and-drop modules to replicate layouts
Customize headers, footers, and hero sections for continuity
Ensure responsive design for mobile and tablet
Challenge: Temporary drops in search rankings can occur if migration isn’t handled carefully.
Solution:
Implement SEO checks pre- and post-migration
Monitor backlinks, redirects, and indexed pages
Keep old site live temporarily if needed for comparison
Optimize pages for speed and mobile performance
Challenge: Google Analytics, heatmaps, and marketing tracking may break during migration.
Solution:
Set up tracking codes on HubSpot CMS pages
Test events, goals, and conversion tracking
Verify integrations with marketing tools and ad platforms
Compare pre- and post-migration analytics to spot discrepancies
| Feature | HubSpot CMS | WordPress + Plugins |
|---|---|---|
| CRM integration | ✅ Native | ⚠ Requires plugin |
| Smart content & personalization | ✅ Built-in | ⚠ Limited or plugin-based |
| Landing page and CTA templates | ✅ Conversion-focused | ⚠ Custom design needed |
| Analytics & reporting | ✅ Unified | ⚠ Requires multiple plugins |
| Migration tools | ✅ Bulk import & URL mapping | ⚠ Manual or plugin-dependent |
HubSpot CMS provides an all-in-one, conversion-focused platform, but proper migration planning is key to avoiding common pitfalls.
Moving to HubSpot CMS can transform your marketing and sales operations, but challenges like SEO preservation, content migration, form integration, and analytics continuity must be addressed.
At HubStack Solutions, we specialize in planning and executing smooth HubSpot CMS migrations, ensuring businesses retain traffic, leads, and conversions while leveraging HubSpot’s full capabilities.
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