Common Challenges When Moving to HubSpot CMS (And How to Overcome Them)

Common Challenges When Moving to HubSpot CMS

Migrating your website to HubSpot CMS brings immense benefits—integrated CRM, marketing automation, personalized content, and analytics. However, the transition from platforms like WordPress or Joomla can come with unexpected challenges.

At HubStack Solutions, we help businesses navigate these challenges, ensuring a smooth migration that preserves SEO, functionality, and leads.

Why Businesses Move to HubSpot CMS

Before we dive into challenges, it’s important to understand why companies migrate:

• Integrated marketing & sales: All-in-one platform with CRM, email, and analytics

• Smart content & personalization: Deliver tailored experiences to visitors

• Conversion-focused templates: Optimize landing pages and CTAs

• Better reporting: Unified analytics for tracking ROI

While the advantages are clear, migration requires careful planning to avoid pitfalls.

1. Preserving SEO and URL Structure

Challenge: Losing organic traffic due to broken URLs, missing meta data, or poor redirects.

Solution:

• Map all old URLs to new HubSpot CMS URLs using 301 redirects

• Ensure meta titles, descriptions, and headings (H1/H2) are migrated

• Maintain sitemap and submit it to Google Search Console

• Monitor traffic post-launch to catch any ranking drops

2. Migrating Content Correctly

Challenge: Large volumes of blog posts, media files, and pages can get lost or misformatted during migration.

Solution:

• Perform a full content audit before migrating

• Use HubSpot CMS bulk import tools for blogs and pages

• Clean up unnecessary or duplicate content during migration

• Check internal links and media references after import

3. Integrating Forms, CTAs, and Workflows

Challenge: Existing forms, CTAs, and automation workflows may not transfer seamlessly.

Solution:

• Recreate forms and CTAs in HubSpot CMS

• Map automation workflows from previous platforms to HubSpot

• Test forms and email workflows before going live

• Use HubSpot CRM integration to track leads in real-time

4. Adapting Design & Templates

Challenge: WordPress themes or custom designs may not directly translate to HubSpot CMS templates.

Solution:

• Choose HubSpot CMS templates that match your brand identity

• Use drag-and-drop modules to replicate layouts

• Customize headers, footers, and hero sections for continuity

• Ensure responsive design for mobile and tablet

5. Managing SEO Performance During Migration

Challenge: Temporary drops in search rankings can occur if migration isn’t handled carefully.

Solution:

• Implement SEO checks pre- and post-migration

• Monitor backlinks, redirects, and indexed pages

• Keep old site live temporarily if needed for comparison

• Optimize pages for speed and mobile performance

6. Ensuring Analytics and Tracking Continuity

Challenge: Google Analytics, heatmaps, and marketing tracking may break during migration.

Solution:

• Set up tracking codes on HubSpot CMS pages

• Test events, goals, and conversion tracking

• Verify integrations with marketing tools and ad platforms

• Compare pre- and post-migration analytics to spot discrepancies

HubSpot CMS vs Other Platforms

HubSpot CMS provides an all-in-one, conversion-focused platform, but proper migration planning is key to avoiding common pitfalls.

Final Thoughts

Moving to HubSpot CMS can transform your marketing and sales operations, but challenges like SEO preservation, content migration, form integration, and analytics continuity must be addressed.

At HubStack Solutions, we specialize in planning and executing smooth HubSpot CMS migrations, ensuring businesses retain traffic, leads, and conversions while leveraging HubSpot’s full capabilities.

Target SEO Keywords

• HubSpot CMS migration challenges

• WordPress to HubSpot CMS migration issues

• HubSpot CMS migration tips

• HubSpot Solutions Partner migration

• HubSpot CMS SEO preservation