Migrating your website to HubSpot CMS can feel overwhelming—but with a clear checklist, you can ensure a smooth, seamless transition. HubSpot CMS offers an all-in-one platform with integrated CRM, marketing automation, smart content, and analytics, making it ideal for lead generation and conversions.
At HubStack Solutions, we’ve developed a comprehensive HubSpot CMS migration checklist to help businesses move their websites efficiently without losing SEO or functionality.
A website migration involves multiple steps: content transfer, design replication, form integration, SEO preservation, and analytics setup. Without a checklist, mistakes can happen, leading to:
Broken links and lost traffic
Drop in search engine rankings
Loss of leads or CRM data
Functional errors on forms, CTAs, or landing pages
A step-by-step checklist keeps the migration organized and reduces errors.
List all existing pages, blogs, and media files
Review current SEO performance (keywords, meta titles, meta descriptions, backlinks)
Identify all forms, CTAs, and third-party integrations
Document website functionality and custom features
Tip: This audit ensures nothing gets lost during migration.
Map old WordPress pages to new HubSpot CMS pages
Choose HubSpot templates for landing pages, blogs, and website pages
Identify opportunities for conversion optimization and personalization
Plan 301 redirects to preserve SEO
Export blog posts, pages, and media from WordPress
Clean up outdated or duplicate content
Organize images, PDFs, and downloadable assets
Prepare content for HubSpot CMS bulk import
HubSpot Tip: HubSpot supports CSV/XML imports for faster migration.
Create new pages and blog templates
Recreate forms and CTAs in HubSpot
Add smart content modules for personalization
Integrate with HubSpot CRM to capture leads
Map old URLs to new HubSpot CMS URLs with 301 redirects
Ensure meta titles, descriptions, and headings (H1/H2) are optimized
Optimize images and media for fast loading
Test mobile responsiveness and page speed
Test all forms and workflows
Validate CTA functionality
Check redirects and internal links
Test mobile and desktop user experience
HubStack Solutions Tip: Testing prevents post-launch issues that affect leads or SEO.
Track website traffic and search rankings
Compare conversion metrics to previous benchmarks
Optimize pages and forms using HubSpot analytics
Monitor CRM lead capture to ensure data integrity
| Feature | HubSpot CMS | WordPress + Plugins |
|---|---|---|
| Migration tools | ✅ Supports bulk import | ⚠ Often manual |
| Integrated CRM | ✅ Native | ⚠ Plugin required |
| Smart content & personalization | ✅ Built-in | ⚠ Plugin-dependent |
| Analytics & reporting | ✅ Unified | ⚠ Multiple tools needed |
| SEO & redirects | ✅ Built-in | ⚠ Plugin-dependent |
HubSpot CMS simplifies migration with all-in-one tools, reducing complexity and ensuring a conversion-optimized website.
Migrating to HubSpot CMS is an opportunity to upgrade your website, improve conversions, and streamline marketing operations. Using a step-by-step migration checklist, businesses can avoid errors, retain SEO value, and set up a website that drives leads and revenue.
At HubStack Solutions, we help businesses migrate to HubSpot CMS smoothly, ensuring every page, form, and CTA performs optimally from day one.
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