SEO isn’t just about keywords and content—it’s also about technical optimization. A website with strong content but poor technical SEO can struggle to rank in search engines.
HubSpot CMS provides a solid foundation for technical SEO, but knowing the best practices ensures your website performs optimally, ranks higher, and delivers a seamless user experience.
In this guide, we’ll cover technical SEO best practices for HubSpot CMS websites that every business should follow.
A well-organized website makes it easier for search engines to crawl your pages. Best practices include:
Use clear, logical URL structures (e.g., /services/web-design)
Create internal linking between relevant pages
Limit your site depth so pages are reachable within 3 clicks
Use HubSpot CMS’s drag-and-drop navigation editor for consistency
Why it matters: Proper architecture improves crawlability and user experience.
Google uses mobile-first indexing, so your site must perform well on mobile. HubSpot CMS allows:
Responsive templates
Mobile previews for testing layouts
Touch-friendly CTAs and forms
A mobile-optimized site boosts rankings, engagement, and conversions.
Page speed is a critical ranking factor. HubSpot CMS helps with:
Global CDN hosting for fast content delivery
Optimized image formats (WebP) and lazy loading
Minimized CSS/JS files to reduce render-blocking
Pro Tip: Test your pages with tools like Google PageSpeed Insights to identify performance issues.
Structured data helps search engines understand your content. HubSpot CMS supports:
Rich snippets for products, services, and blog posts
Organization schema for branding
FAQ schema to improve SERP visibility
This improves click-through rates and search engine visibility.
HubSpot CMS automatically generates sitemaps, but best practices include:
Exclude low-value or duplicate pages
Keep sitemaps updated as new content is added
Verify robots.txt is configured to allow crawling of important pages
Proper indexing ensures all critical pages are discoverable by search engines.
Security is a ranking factor. HubSpot CMS provides:
Automatic SSL certificates
Secure hosting with minimal downtime
Protection from common web vulnerabilities
A secure website builds trust and improves search engine rankings.
HubSpot CMS integrates with Google Search Console and provides internal tools to:
Identify broken links or 404 errors
Fix redirect chains and loops
Monitor crawl status for all pages
Regular audits ensure your website remains crawlable and SEO-friendly.
HubSpot CMS allows:
Custom meta titles and descriptions for all pages
Header hierarchy (H1, H2, H3) for content structure
Alt text for images to improve SEO and accessibility
These small optimizations improve visibility and search rankings.
At HubStack Solutions, we specialize in HubSpot CMS technical SEO. As a HubSpot Solutions Partner, we help businesses:
Audit and optimize site architecture
Improve speed, crawlability, and indexing
Implement structured data and analytics for long-term SEO success
Technical SEO is essential for a high-ranking HubSpot CMS website. By following best practices such as optimized site architecture, mobile-first design, speed enhancements, structured data, and secure hosting, your website will perform better in search engines and deliver an improved user experience.
Want your HubSpot CMS website to rank higher and perform faster? Contact HubStack Solutions today and let our experts implement technical SEO best practices to maximize your website’s performance and visibility.