Building a custom website can feel overwhelming—especially if you want it to look professional, be scalable, and integrate with your marketing tools. HubSpot CMS makes this easier by combining website management, marketing automation, and CRM integration into one platform. In this guide, we’ll show you how to build a custom website on HubSpot CMS step by step.
Before you start designing, clarify the purpose of your website. Are you focusing on lead generation, e-commerce, or brand awareness? HubSpot CMS allows you to structure pages, forms, and workflows around your goals, ensuring your site works as a business growth tool.
Map out your site architecture—main pages, subpages, and navigation menus. HubSpot CMS makes it easy to create a logical page hierarchy that improves user experience and SEO.
HubSpot offers pre-built themes and templates, but for a fully custom website, consider designing a theme from scratch or customizing an existing one. This allows your website to reflect your brand while leveraging HubSpot’s functionality.
HubSpot CMS uses drag-and-drop modules for content like text, images, CTAs, forms, and videos. Customize modules to match your brand style, and use global content modules to maintain consistency across pages.
Leverage HubSpot CMS’s built-in integrations:
Connect forms and landing pages to HubSpot CRM
Set up lead nurturing workflows
Personalize content based on visitor behavior or lifecycle stage
This ensures your website is not just beautiful—it actively supports sales and marketing.
HubSpot CMS has SEO recommendations and analytics tools. Optimize:
Page titles and meta descriptions
Header tags and image alt text
Mobile responsiveness and page speed
This ensures your website ranks well and provides a smooth user experience.
Before launching, test your website for:
Mobile and desktop responsiveness
Broken links or forms
Page speed and load times
After launch, use HubSpot analytics to track performance and iterate for better conversions.
For custom websites, working with a HubSpot Solutions Partner like HubStack Solutions ensures:
Professional design and branding
Optimized site architecture and modules
Seamless integration with HubSpot marketing, sales, and service tools
Conclusion
Building a custom website on HubSpot CMS combines creativity, functionality, and growth-focused features. By following these steps, businesses can create a website that looks great, drives leads, and scales with growth.
Call-to-Action (CTA)
Ready to build a custom HubSpot CMS website that converts? Contact HubStack Solutions today and let our experts create a website tailored to your brand, optimized for performance, and integrated with your HubSpot ecosystem.