HubSpot CMS is a powerful platform for marketers and businesses—but even the best CMS can’t save you from SEO mistakes. Small errors in SEO strategy or setup can cost you rankings, traffic, and leads.
As a HubSpot Solutions Partner, HubStack Solutions helps businesses optimize their HubSpot websites while avoiding common pitfalls. Here’s a guide to the most common SEO mistakes on HubSpot CMS and how to fix them.
Mobile-first indexing means Google prioritizes your mobile site for ranking. Many HubSpot users overlook:
Mobile responsiveness issues
Hidden content on mobile devices
Slow mobile page speeds
Fix: Use HubSpot’s responsive templates, optimize mobile images, and test mobile performance regularly.
Meta titles and descriptions are crucial for SEO. Common mistakes include:
Duplicate titles across multiple pages
Missing meta descriptions
Overstuffing keywords
Fix: Customize meta titles and descriptions for each page using HubSpot’s SEO panel, and include primary keywords naturally.
HubSpot CMS lets you create clean URLs, but many websites have:
Long or unclear URLs
Multiple variations of the same page
Unnecessary parameters
Fix: Use short, descriptive URLs with relevant keywords. Avoid special characters and keep consistency.
Schema markup helps Google understand your content and enables rich snippets. Common errors on HubSpot:
Not using schema at all
Incorrect or incomplete JSON-LD
Duplicating schema across pages
Fix: Add schema for blogs, FAQs, products, and services using HubSpot modules or custom JSON-LD. Test with Google Rich Results Tool.
Slow pages hurt rankings and user experience. Mistakes often include:
Large images
Heavy custom modules
Too many third-party scripts
Fix: Optimize images, use lazy loading, minimize CSS/JS, and leverage HubSpot’s built-in caching and CDN.
Internal links help Google crawl your site and understand content hierarchy. Common mistakes:
Pages without internal links
Over-linking the same page repeatedly
Broken links
Fix: Use contextual internal linking, maintain a logical hierarchy, and regularly check for broken links.
Even HubSpot’s SEO tools are useless if basic practices are ignored:
Missing H1 tags
Incorrect heading structure
Poor keyword targeting
Fix: Optimize each blog post with a single H1, proper subheadings, and natural keyword placement.
Without tracking, you can’t know if your SEO is working. Common mistakes:
Not connecting Google Search Console
Ignoring HubSpot’s SEO recommendations
Failing to monitor Core Web Vitals
Fix: Regularly audit your HubSpot website, monitor rankings, and implement recommendations.
| Feature | HubSpot CMS | WordPress |
|---|---|---|
| Built-in SEO tools | ✅ Yes | ❌ Depends on plugins |
| Schema markup | ✅ Supported | ❌ Plugin required |
| Page speed optimization | ✅ Built-in | ❌ Often plugin-based |
| Mobile-first support | ✅ Yes | ⚠ Depends on theme |
| Security | ✅ High | ⚠ Plugin-dependent |
HubSpot CMS reduces common SEO risks—but only if it’s set up correctly.
HubSpot CMS gives marketers a powerful SEO-friendly foundation—but mistakes still happen. Avoiding these common errors can help your website:
Rank higher in Google
Improve organic traffic
Generate more leads
Provide a better user experience
As a HubSpot Solutions Partner, HubStack Solutions helps businesses implement SEO best practices, fix existing mistakes, and ensure websites are fully optimized for search engines.
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