Migrating to HubSpot CMS is an opportunity to upgrade your website, improve conversions, and streamline marketing. But without proper content mapping, businesses risk losing SEO value, traffic, and leads.
At HubStack Solutions, we specialize in HubSpot CMS migrations with smart content mapping strategies, ensuring your website remains optimized, organized, and conversion-focused.
Content mapping ensures that:
Each old page has a corresponding new page
SEO elements like meta titles, headings, and keywords are preserved
User experience remains seamless
Internal linking and navigation are maintained
Conversion opportunities are maximized with optimized CTAs and forms
Without it, you risk broken links, poor SEO, and reduced lead generation.
Before mapping content, identify what you have:
Pages, blogs, and landing pages
Forms, CTAs, and workflows
Media assets like images, PDFs, and videos
Current SEO performance (traffic, rankings, backlinks)
Tip: Use tools like Screaming Frog, SEMrush, or HubSpot’s built-in analytics to document all high-performing content.
Group content based on purpose and performance:
High-performing pages: Retain and optimize
Moderate-performing pages: Update and migrate
Low-performing or outdated pages: Consider merging, updating, or removing
Conversion-focused pages: Ensure forms and CTAs are preserved or enhanced
Result: A clear plan of what moves to HubSpot CMS and what needs improvement.
Create a spreadsheet mapping old URLs to new URLs
Include: page type, meta title, meta description, H1/H2, and target keywords
Plan 301 redirects to maintain SEO authority
HubStack Solutions Tip: Consistency in URL structure reduces the risk of losing search rankings.
HubSpot CMS offers:
Smart content modules for personalization
Drag-and-drop templates for flexible page design
Integrated CTAs and forms to capture leads
SEO recommendations built-in for each page
When mapping content, decide which pages will leverage HubSpot’s dynamic features to improve conversions and engagement.
Preserve existing internal links to maintain SEO value
Update links to match new HubSpot CMS URLs
Use HubSpot CMS menus and module links to create a clear site hierarchy
Tip: Internal linking enhances both SEO and user navigation, ensuring visitors find relevant content easily.
After migrating:
Check that all pages are live and accessible
Verify meta titles, headings, and URLs are correct
Test forms, CTAs, and dynamic content modules
Monitor traffic and rankings to confirm SEO continuity
HubStack Solutions Tip: HubSpot’s analytics tools make it easy to track page performance and optimize continuously.
Maintains SEO rankings during migration
Reduces broken links and 404 errors
Improves user experience and navigation
Optimizes pages for leads and conversions
Simplifies post-migration analytics and optimization
| Feature | HubSpot CMS | WordPress + Plugins |
|---|---|---|
| URL mapping & redirects | ✅ Native | ⚠ Plugin required |
| SEO tools | ✅ Built-in | ⚠ Plugin dependent |
| Smart content | ✅ Dynamic & personalized | ⚠ Limited or custom |
| Analytics & tracking | ✅ Unified | ⚠ Multiple tools needed |
| Conversion optimization | ✅ Native CTAs & forms | ⚠ Plugin dependent |
HubSpot CMS simplifies content mapping while providing conversion-focused features that WordPress often requires plugins or custom coding for.
Content mapping is the cornerstone of a successful HubSpot CMS migration. By auditing, categorizing, mapping, and validating content, businesses can preserve SEO, maintain structure, and optimize for conversions.
At HubStack Solutions, we help companies map and migrate content to HubSpot CMS efficiently, ensuring a smooth transition without sacrificing traffic or leads.
HubSpot CMS content mapping
HubSpot CMS migration strategy
WordPress to HubSpot CMS migration
Preserve SEO during migration HubSpot CMS
HubSpot Solutions Partner migration tips