Migrating your website to HubSpot CMS can elevate your marketing, conversions, and lead generation. But one of the first questions businesses ask is:
“How much does a HubSpot CMS migration cost?”
At HubStack Solutions, we help companies understand and plan for migration costs, ensuring transparency and a smooth transition without surprises.
The total cost of migrating depends on several key factors:
Small sites (<50 pages): Lower cost due to fewer pages and simpler design
Medium sites (50–200 pages): Moderate cost depending on content volume and integrations
Large sites (>200 pages or e-commerce): Higher cost due to content volume, templates, and complex workflows
Migrating existing designs or recreating custom WordPress themes may increase costs
Using HubSpot CMS templates can reduce design effort and cost
Custom module development or advanced layouts adds to the budget
Blogs, landing pages, images, videos, PDFs, and downloadable assets all need to be transferred
Bulk import tools help reduce effort, but some content may require manual migration and formatting
Mapping old URLs to new HubSpot CMS URLs
Implementing 301 redirects and retaining meta data
Ensuring internal links, headings, and schema markup remain intact
Tip: Skipping SEO steps can result in traffic loss, which indirectly costs more in lost leads.
Recreating forms, CTAs, and automated workflows in HubSpot CMS
Advanced lead capture or smart content features may increase effort
Connecting CRM, marketing automation, analytics, and third-party tools
Ensuring tracking codes, events, and goals are functioning post-migration
Testing responsiveness, speed, and functionality
Post-launch monitoring to fix issues and optimize pages
| Component | Estimated Cost Range | Notes |
|---|---|---|
| Small website | $2,000 – $5,000 | <50 pages, standard templates |
| Medium website | $5,000 – $10,000 | 50–200 pages, custom templates, moderate workflows |
| Large website | $10,000+ | >200 pages, complex templates, CRM workflows, e-commerce |
| Additional SEO work | $500 – $2,000 | URL mapping, meta data, redirects |
| Custom module or design | $1,000 – $5,000 | For unique layouts or features |
| Post-launch optimization | $500 – $1,500 | Speed, mobile, tracking, and analytics |
Note: These are estimates. Actual costs depend on your website’s complexity, content volume, and business goals.
Plan your migration carefully – Avoid surprises by auditing content, SEO, and integrations beforehand
Leverage HubSpot templates – Reduces design time and cost
Consolidate content – Remove outdated or duplicate pages before migration
Work with a HubSpot Solutions Partner – Experts like HubStack Solutions ensure efficiency and prevent costly mistakes
| Feature | HubSpot CMS | WordPress / Other CMS |
|---|---|---|
| Migration efficiency | ✅ Streamlined | ⚠ Plugin-dependent |
| SEO management | ✅ Built-in | ⚠ Plugin required |
| Smart content & personalization | ✅ Native | ⚠ Limited |
| Landing page & CTAs | ✅ Conversion-focused | ⚠ Plugin or custom |
| Analytics & tracking | ✅ Unified | ⚠ Multiple tools needed |
Migrating to HubSpot CMS may involve upfront costs, but the ROI from improved conversions, lead tracking, and marketing automation often outweighs the investment.
HubSpot CMS migration costs vary based on website size, complexity, integrations, and design requirements. Proper planning, content mapping, and working with experienced partners can ensure a smooth migration without hidden costs.
At HubStack Solutions, we guide businesses through cost-effective HubSpot CMS migrations, preserving SEO, enhancing user experience, and maximizing conversions.
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