BLOG 🢒 Custom Modules in HubSpot CMS: Real Use Cases & Examples You Need to See

Custom Modules in HubSpot CMS: Real Use Cases & Examples You Need to See

Introduction


HubSpot CMS is a powerful platform for building websites, but the real magic comes from custom modules. Unlike standard modules, custom modules allow businesses to tailor website functionality, improve user experience, and streamline marketing workflows. In this blog, we’ll explore the use cases and examples of custom modules that make HubSpot CMS websites stand out.

What Are Custom Modules in HubSpot CMS?

Custom modules are reusable blocks of content or functionality that can be added to any HubSpot page or template. They can include forms, sliders, testimonials, interactive content, CTAs, or even fully custom-coded features.

Custom modules allow:

  • Consistency across pages

  • Faster content updates

  • Advanced functionality without repeated coding

Top Use Cases for Custom Modules

1. Dynamic Testimonials & Reviews
Custom modules can display rotating testimonials, client logos, or case studies. Businesses can easily update content in one place, and it reflects across all pages where the module is used.

Example: A tech company uses a testimonial slider module to showcase client feedback on landing pages, boosting credibility and conversions.

2. Interactive Product or Service Showcases
Custom modules allow you to highlight products or services interactively with hover effects, tabs, or filters.

Example: A SaaS company uses a custom module to let visitors filter software features by category, improving engagement and helping leads find relevant solutions.

3. Lead Capture Forms with Smart Fields
Forms are essential for lead generation, but custom modules can include smart fields or conditional logic, showing fields only when relevant to the visitor.

Example: A marketing agency uses a custom form module that changes questions based on the visitor’s industry, increasing form completion rates.

4. Interactive Pricing Tables
Custom modules can make pricing tables more engaging and easy to update. You can highlight recommended plans, show comparisons, or add animations.

Example: A SaaS business uses a dynamic pricing module that highlights the most popular plan based on visitor behavior.

5. Blog and Content Listing Modules
Custom modules can display recent posts, category filters, or featured content dynamically, keeping websites fresh without manual updates.

Example: A digital agency uses a custom blog feed module on the homepage, automatically updating with the latest content from multiple categories.

6. Custom CTA Modules
Instead of static buttons, custom modules can create contextual CTAs that adapt based on user behavior, device, or location.

Example: An e-commerce store uses a custom CTA module to offer discounts to visitors who have viewed a product page multiple times.

Benefits of Using Custom Modules

  • Reusable & Scalable: Build once, use everywhere.

  • Time-Saving: Easy updates across multiple pages.

  • Improved UX: Tailor experiences for different visitors.

  • Seamless HubSpot Integration: Works with CRM, marketing, and analytics tools.

HubStack Solutions Expertise

At HubStack Solutions, we specialize in HubSpot CMS custom module development. Our team creates dynamic, reusable modules that improve user engagement, lead generation, and website performance. Partnering with a HubSpot Solutions Partner ensures your custom modules are optimized, scalable, and growth-focused.

Conclusion

Custom modules in HubSpot CMS are more than just design tools—they’re strategic assets. By using modules for testimonials, forms, pricing tables, or interactive content, businesses can enhance UX, streamline updates, and drive conversions.

Call-to-Action (CTA)
Ready to take your HubSpot CMS website to the next level with custom modules? Contact HubStack Solutions today and let our experts build modules that engage visitors, generate leads, and scale with your business.